Seminar on Friday 6 and Friday 13 November 2026 (9:30 am to 12:00 noon each)
Room: IMoS 5002
Trainer: Dr. Demian Goos
(for registered BMS students only!)

We need a scientifically informed society more than ever. And for that, we need good scientists who also know how to communicate their findings effectively to different target groups — from family members and the general public to potential funders and their own students.

But communicating science is not simply about explaining complex ideas in simpler terms. It is a labyrinth full of pitfalls. For different audiences have different expectations, interests, and levels of knowledge. And reaching them requires us to rethink how we communicate.

So how can we make a lasting impact through our communication? How can we turn complex ideas into compelling stories? And what can we do to ensure that we achieve our goals whenever we stand in front of an audience?

Finding the answers to these questions is fundamental to building a successful career as a scientist, both in academia and in industry. It is, after all, an everyday task — being a scientist is a nonstop commitment to communicating science.

In this hands-on workshop, we will discuss the basics of science communication and explore how to develop your own innovative formats in an effective and engaging way. By the end of the workshop, you will have the tools to develop the communication formats that work for your own research and your own audience.

Focus of the workshop:
- Audiences and target groups
- Different media and how to choose the right one
- Adapting your language to the audience
- Choice of suitable themes
- Communicating with your body and your voice
- Development of creative and innovative formats
- Putting a format into test - Storytelling in science communication
- Emotionality as a tool - Developing your own communication style and branding